Think Media: "Your personal brand will be more valuable than Bitcoin by 2030" Discussing personal brand growth.

Think Media Podcast created this video to help content creators understand the power of short-form video and how to leverage it for massive growth. In a world increasingly dominated by short-form content, knowing how to create engaging videos is crucial for any creator looking to expand their reach, influence, and income.

The video features Adley, founder of Viralish, who shares her six-part framework for creating viral videos. Early on, Adley highlights the importance of personal branding: “Your personal brand will be more valuable than Bitcoin by 2030 because Bitcoin may 100x, but your personal brand can 1,000x your income, your influence, and your impact in the world.” She emphasizes the competitive landscape, stating that “It is an arms race” and those who don’t adapt will “fall behind everybody else who is.”

Adley emphasizes the significance of her framework, derived from creating "literally thousands of viral videos." She states, "Viral being 5 million and up. And we just saw very clearly, of all these videos, the formula appeared." This framework, she claims, boasts a high success rate: "I would say our batting average increased to seven out of 10 videos going viral every time we use this framework."

The core message of the video is Adley's six-part framework for viral video creation. This framework, she explains, was discovered after analyzing thousands of viral videos. Adley emphasizes, "If you can get 90% retention in your first six seconds…it is true across all of them." She introduces the "combo method" for hooks, suggesting combining "two things that don't normally go together," creating "a curiosity gap to where they're going to stick around."

Many online resources echo the importance of a strong hook. Hootsuite, for instance, advises, "The first few seconds of your TikTok video are crucial for grabbing attention and preventing users from scrolling past." Similarly, Influencer Marketing Hub suggests using "attention-grabbing visuals or sounds" to immediately capture the viewer's interest. Later recommends incorporating text overlays in the first few seconds to clearly convey the video's topic, further emphasizing the importance of a captivating introduction.

Beyond the hook, Adley's framework emphasizes suspense ("the difference between good creators and the best creators in the world"), payoff ("where people decide how they feel about you"), raising the stakes ("Stakes determine why people care"), engagement tactics ("how you would get somebody who would never normally leave a comment"), and consistency. She suggests using props, wardrobe, casting, and location to raise the stakes. Adley also advocates for designing the comment section in reverse by incorporating "engagement tactics" that encourage interaction. She encourages creators to experiment and find their unique style: "solve for your constraints and make your format fit something that you actually enjoy doing."

Key takeaways

• A compelling hook is essential for grabbing viewers' attention in the first few seconds.
• Building suspense and providing a satisfying payoff keeps viewers engaged throughout the video.
• Raising the stakes and incorporating engagement tactics can significantly increase reach and impact.

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