Robert Benjamin: "Stop sleeping on YouTube Shorts" Why you need Shorts to grow your YouTube channel.

Robert Benjamin posted this video to address the significant YouTube algorithm change that rolled out on March 31st. This update is crucial for content creators because it dramatically shifts how videos are discovered and promoted on the platform. Understanding these changes is vital for increasing views, subscribers, and ultimately, monetization.

Robert begins by highlighting the impact of this algorithm change, stating, "On March 31st, just a week ago, YouTube launched the biggest algorithm change that they have had in years." He emphasizes the potential for growth, claiming, "if you simply copy what I'm going to share with you in this video, it is going to make it easier than ever before to get views right now, to get subscribers, and ultimately to get monetized on YouTube." He even shares his own experience, saying "I'm getting a 47% increase in views simply because of the changes I'm going to share with you in this video. And it's all happened in the last week."

Robert builds up to his main message by stressing the importance of adapting to the evolving YouTube landscape. He points out the dominance of mobile viewing, saying, "Most people that go on YouTube are accessing it from a phone." He warns creators, "if you aren't creating Shorts for your nicheâ… you're basically invisible to viewers on YouTube." This leads into his core message about leveraging YouTube Shorts.

The key message is clear: YouTube Shorts are no longer optional; they're essential for growth. Robert declares, "You need to make sure that you stop sleeping on YouTube Shorts." He backs this up with compelling statistics, stating, "YouTube Shorts get three to five times the amount of subscribers that long-form videos get." Robert urges creators to capitalize on this opportunity, assuring them, "If you simply start uploading Shorts on YouTube, I guarantee you you're going to get more views, you're going to get more subscribers, and ultimately, it's going to be easier to grow right now than it ever has been for you before on YouTube."

This emphasis on Shorts aligns with broader observations about the platform. Hootsuite notes the increasing importance of Shorts, stating that "YouTube is actively pushing Shorts content to users." Similarly, TubeBuddy advises creators to "Embrace YouTube Shorts," highlighting their potential for rapid growth.

Beyond just creating Shorts, Robert emphasizes the importance of search-based Shorts, leveraging YouTube's analytics to identify trending topics and tailoring content accordingly. He explains how to use YouTube Studio's analytics section to uncover what people are searching for, offering a practical guide to content planning.

He advises on optimizing Shorts for search, including title structure, descriptions, and tags, using his own successful Short as an example. He recommends tools like VidIQ to streamline this process. Robert also stresses the importance of consistency in niche and engagement with comments to further boost visibility and growth. Finally, he offers his one-on-one coaching services to help creators implement these strategies.

Key takeaways

• YouTube Shorts are crucial for visibility and growth due to the algorithm change.
• Creating search-based Shorts by leveraging YouTube analytics is key for reaching a wider audience.
• Optimizing Shorts for search with relevant keywords in titles, descriptions, and tags is essential for ranking and visibility.

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