Jade Beason: "You'd worry less about what they thought if you realized how little they did." Overcoming fear of judgment on YouTube.

Jade Beason created this video to share some hard-won lessons from her extensive YouTube journey, lessons she feels aren't often discussed. This is incredibly valuable for content creators, especially those starting out, as it provides a realistic perspective on the challenges and strategies involved in building a successful YouTube presence.

Jade starts by discussing the "triangle of success" on YouTube, a concept she learned from another creator early in her career. She explains how this triangle, consisting of value, personality, and editing, has evolved over time. "When I first started on YouTube," Jade says, "I watched a video by a creator...who was talking about this concept of a triangle of success on YouTube. And she was basically saying that if you nail two out of the three points on this triangle, then you will see success on the platform." Jade adds, "I'm here to say that after sharing over 500 videos, she's right. It has evolved slightly, but the principle still very much remains the same."

Jade explains that while initially, excelling at two of the three elements was sufficient, the current YouTube landscape demands competence in all three areas while excelling in at least two. She illustrates this evolution with examples, contrasting her early strategy with her current approach. Initially, she focused on value (educational content) and personality because she wasn't a strong editor. "So, the value that I deliver through my content is educational value, right? I'm always trying to teach you something. So, that's very much what I focused on. And I do think focusing on those two things allowed me to grow at a pretty decent rate." Now, she prioritizes editing and value. "So, the two points that I think I'm excelling at at the moment is editing...and I also think I'm excelling on the value point. Like, I'm really, really trying to provide as much value through my content as I possibly can."

The core message, according to Jade, is that while all three points of the triangle (value, personality, and editing) are now essential, you need to truly excel in at least two. She exemplifies this using vloggers Zoe Ray and Monae. "Both of these creators have good editing, show their personality, and deliver some value...However, they are excelling on different points of that triangle...Both creators see a lot of success on YouTube by hitting all three of those points, but excelling in just two of them."

Other creators echo this sentiment. For instance, vidIQ emphasizes the importance of providing value to viewers, stating, "Creating high-quality videos that provide value to your target audience is crucial. This includes factors like video length, content relevance, and audience engagement." Hootsuite also highlights the importance of audience engagement, stating "Engaging viewers is more important than ever. Thatâ’s because YouTube wants to keep people on the platform. So, the longer viewers watch, the more likely your videos are to get suggested and rank higher." These opinions align with Jade's focus on value and editing as key drivers of success.

Beyond the triangle of success, Jade explores other crucial lessons. She discusses the harsh reality that "nobody cares" in the beginning, emphasizing the importance of creating valuable content that compels viewers to invest their time. She also addresses the allure of controversy and how creators can navigate the pressure to create negative or sensationalized content. Jade also points out that strategies used by larger YouTubers might not be applicable to smaller channels. Finally, she tackles the importance of consistency and frequency in uploading, advocating for setting commitment goals to maintain momentum during challenging periods. She encourages creators to embrace the evolution of their content, recognizing that change is inevitable for long-term growth on the platform.

Key takeaways

• Focus on all three points of the YouTube success triangle: value, personality, and editing. Excel in at least two.
• Consistency and frequency are crucial for growth. Set a commitment goal and stick to it.
• Embrace the evolution of your content as both the platform and your audience change.

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