Jade Beason: "multiple income streams" How to earn as a creator.

Jade Beason: "multiple income streams" How to earn as a creator.
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Jade Beason created this video to guide aspiring content creators on building a sustainable, full-time income. The video is crucial for creators because it offers a structured approach to monetization, outlining specific income streams to focus on at different stages of their journey, ultimately helping them achieve financial stability and longevity in the ever-evolving world of content creation.

Jade emphasizes the importance of diversifying income streams early on, saying, "Having multiple income streams massively increases the chances of you being able to continuously earn a decent amount of money every single month… It essentially minimizes the risk that comes with you focusing on just the one income stream." She shares her personal experience, stating, "I have always had multiple streams of income and actually that was one of the main reasons why I was able to earn a full-time income from my content creation within months of uploading my very first YouTube video."

Jade builds up to her main message by explaining why each income stream is strategically placed in a specific order. She highlights the initial focus on audience building and engagement, then introduces monetization strategies that align with this growth. She states, "The reason why I'm recommending that you focus on earning an income from your existing social media channel in the early days of your career is because this income stream is the least disruptive to your audience."

Jade's core message is a phased approach to content creator monetization. She recommends starting with "in-platform monetization", explaining that "this income stream is the least disruptive to your audience." Then, she advises moving on to affiliate marketing, which she describes as "a great way for you to tip your toe in the world of brand partnerships". Following this, creators should pursue brand partnerships once they have established influence, as she says, "You do need the influence before you’re working with brands". Finally, the most advanced stages involve earning directly from the audience (e.g., memberships, exclusive content) and eventually launching a product or service.

This phased approach resonates with many content creation experts. For instance, Shopify suggests similar strategies, emphasizing the importance of leveraging platform-specific monetization features like YouTube's Partner Program. Influencer Marketing Hub also echoes the significance of affiliate marketing as a valuable income stream, especially for beginners.

Beyond her core message, Jade discusses utilizing tools like Riverside to streamline content creation, emphasizing its AI features for faster editing and improved audio quality. She also details the importance of audience trust when pursuing brand deals, advocating for "win-win-win" partnerships that benefit the creator, the brand, and the audience.

Key takeaways

  • Focus on building your audience and engagement first, then monetize strategically.
  • Diversify your income streams to minimize risk and maximize earnings.
  • Prioritize "in-platform monetization", then affiliate marketing, brand partnerships, and finally, audience-direct income and product/service launches.

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