Jade Beason: "better late than never" Instagram adds monthly performance recaps.
Jade Beason created this video to highlight recent Instagram updates, which is crucial for content creators wanting to stay ahead of the curve and leverage new features for growth. Knowing about these changes can significantly impact a creator's content strategy and audience reach, making this video a must-watch for anyone serious about Instagram.
Jade starts by introducing a "crowd-pleaser" feature called "Monthly Performance and Recommendations," similar to what YouTubers already receive. She explains, "Essentially, it's a feature which allows you, an Instagram creator, to look back on your previous month's content, see what performed best, and even get some inspiration for your future posts." This feature provides a recap of key metrics, top-performing posts, follower activity, and content inspiration.
Building up to the main takeaway of this feature, Jade emphasizes its potential. She states, "The bit what I'm most excited for, though, is this part. This is the inspiration section where it's going to share a few different examples of content that you might want to recreate or put your own spin on for the upcoming month." She then explains the power of this feature saying "Now if this is done well, this could be a game changer for a lot of creators." and then saying "We know what content's popular. What we need help with is what content is popular for our audience. So if it's able to provide that information for us, that might end up being hugely beneficial to us."
The key message here, according to Jade, is that this feature, although presenting data already available to creators, makes it more digestible and actionable. Jade explains: "However, by packaging this data up, sharing it in bite-sized formats, making it easier for us to digest what the data is telling us and therefore act on it, hopefully, it will allow a lot more creators to improve their content strategies moving forward."
While specific opinions on this particular Instagram update are scarce due to its relatively new nature, general sentiment about Instagram providing analytics and insights is positive. Later.com highlights the importance of Instagram analytics for tracking progress and improving strategy. They say: "Tracking your Instagram analytics helps you understand what’s working and what’s not, so you can fine-tune your strategy for better results." (https://later.com/blog/instagram-analytics/) SproutSocial echoes this, emphasizing the importance of understanding your audience: "Audience insights are a crucial component of any successful Instagram strategy. By analyzing demographics, interests, and behavior, you can tailor your content to resonate with your target audience and improve your overall performance." (https://sproutsocial.com/insights/instagram-analytics/)
Jade goes on to cover other updates including "Blend," a shared Reels feed with another user based on combined algorithms. While she expresses skepticism about its usefulness for her, she acknowledges its potential for audience growth. She also discusses "Lockable Posts" (requiring an action to view), "Reposts" (similar to TikTok), double playback speed for Reels, the removal of notes from feed posts, AI-generated comments (which she expresses concern about), direct messaging enhancements (scheduled messages, pinned messages, translations, music sharing), and negative downvotes for comments. Jade also promotes HubSpot's 2025 Social Media Trends Report, mentioning insights about social media as a search engine and community-led growth.
Key takeaways
- Instagram's "Monthly Performance and Recommendations" feature provides a digestible summary of key metrics and content inspiration, potentially boosting creator growth.
- Several other updates, like "Blend," "Reposts," and enhanced direct messaging, offer new ways to connect with and expand audiences.
- Jade encourages creators to adapt their strategies based on these changes and consider how new features fit their specific content and audience.
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