Jade Beason: "Batch your energy and not just your tasks" How to make content creation easier.

Jade Beason posted this video to help content creators simplify their workflow and avoid burnout. This is crucial for creators who often juggle multiple platforms and tasks, leading to overwhelm and inconsistency. The video offers practical tips and tools to make content creation more manageable and enjoyable.

Jade starts by acknowledging the common struggle of creator burnout, saying, "You're burning yourself out." She then introduces the core message: "Content creation doesn't have to be this hard." The video focuses on using tools like Riverside, which sponsored the video, and strategies to streamline the content creation process. Jade emphasizes batching, not just tasks, but energy levels, stating, "The first tip is to batch your energy and not just your tasks." She even shares her personal batching routine as an example.

Jade builds up to the main point by emphasizing the importance of working with your energy levels. She explains how she utilizes her peak energy times for high-effort tasks, like filming, and reserves low-energy periods for less demanding activities. Jade advises, "Days where you have high energy should be the days where you're filming your content. Days where you have low energy might be the days where you script or you write prompts for your content." She acknowledges the challenges faced by creators with busy schedules, suggesting they, "think about how your energy ebbs and flows throughout the day and match what you're batching to that, right?"

The key message revolves around making content creation easier and more efficient. This is achieved through strategic batching, utilizing available tools, and focusing on the "feeling" of the content rather than getting bogged down in format. Jade highlights a useful tool in Riverside, stating, "The tool is called Video Dub, and it's actually going to blow your mind. It allows you to fix your audio after you've actually recorded it." This, coupled with other Riverside features, like magic clips and AI producer tools, significantly streamlines the editing process.

Many creators online echo the importance of Jade's advice. One article emphasizes the significance of batching for productivity, stating that "Batching similar tasks together allows you to get into a flow state and work more efficiently" (https://asana.com/resources/batching). Another blog post highlights the benefit of focusing on audience feeling, arguing that "When you focus on how you want your audience to feel, you create content that resonates deeply and builds a stronger connection" (https://blog.hootsuite.com/social-media-marketing-plan/). The consensus seems to be that working smarter, not harder, is the key to sustainable content creation.

Beyond the core message, Jade offers several other practical tips. She recommends using content prompts to overcome "blank page syndrome," suggesting prompts like "before and afters," "three mistakes," and "a day in the life." She also champions the idea of repurposing content, turning one piece into multiple formats using a "macro, micro, and remix" framework. Another crucial tip is setting a time limit for content creation to avoid perfectionism, emphasizing the concept of "minimal viable content (MVC)." Finally, Jade encourages creators to "focus on the feeling and not the format," prioritizing the emotional impact of their content over strict adherence to structure.

Key takeaways

• Batch your energy, not just your tasks, to optimize your productivity.
• Leverage tools like Riverside to streamline editing and repurposing.
• Focus on the feeling you want to evoke in your audience, rather than getting bogged down by format.

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